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Last week I shared with you how I went to GoDaddy to start a website for my restaurant.
Starting a website on GoDaddy was one of the first steps that I took when I was going through the process of purchasing my restaurant. It was also one of the smartest steps that I took in the process.
Having a website for your restaurant is not just about letting the world know that your restaurant exists. It is an essential means of promoting your product and your presence.
The Five Things That Every Restaurant Needs to Have on Their Website.
A restaurant website serves as a portal of information and promotion between the restaurant the community.
I have found that my restaurant website is an important tool for my restaurant. This is because having a website that is open 24/7 makes us more efficient by allowing us to focus on the physical restaurant when it is open for business rather than focusing the things that may be a distraction and that can also be taken care of at any time. My advice to you would is that having the right essential elements on your site can make it a success for everyone.
Here are the essential elements to include in your restaurant’s website.
As a former web designer turned food blogger and restaurant owner, I can sum up the essentials that are needed.
1. The restaurant’s information.
This is ironically something that people forget to include. By information, I am referring to the physical address of the restaurant. The phone number of the restaurant and even directions on how to get there. Secondary information may include awards, special certifications, and alliances that make your restaurant even more important. You are basically including the answers to the simple questions that you would want answered if you were visiting a website for the first time or wanting basic information.
We have a menu posted on our website and as a result, we do a lot of take out business. This menu should be mobile-friendly for even better resutls. Take out business is nice because you are still selling food yet, you are not requiring additional staff to serve people and you leave tables open for actual diners. Take out business is like having a bonus room of seating that costs you nothing extra to staff or use electricity on.
I should also add that having your menu posted is also important for for folks who may be on special diets or for anyone who is interested in trying your restaurant for the first time.
3. Social Outreach.
By social outreach I am referring to Facebook, Twitter, Snapchat and Instagram. Yes, there are other networks out there but, when you are a local restaurant you need to focus on what will get you a more narrow or focused attention. I am always amazed at how a little effort on social media can bring in big rewards with sales. As for your website, at a minimum, including links to your social accounts is essential. You could even keep a blog which showcases specials, events, or even staff members.
I actually have my main social accounts fed into my website so when my social accounts update, it automatically shows up on my website. Additionally, I have a signup for email updates if I ever want to send out a pomotional newsletter.
4. Online Job Applications.
We get job applications on a daily basis. Reading these can take a lot of time out of my day. Also, often people are wanting to fill out applications when we are in the middle of a rush. That is why I put the applications online. Anyone who wants to apply must go online to do it. It is also good for them as they can apply for a job at any time of the day.
Having online applications also gives me a record of everyone who has applied. That application record is in one place and not lost in an office or drawer by the front counter. I also like that current employees cannot have access to applications and the information on them.
We also get a lot of requests for fundraising. The former owner of the restaurant was evidently extremely charitable in the community. Being charitable is an important public relations element for any business. I actually remember hitting him up a few times for fundraisers that I was a part of. Having an online fundraising request form gets me the information that I need and can view on my own time. It also saves someone the time of the visit to the restaurant to ask for a donation especially when we are busy taking care of our patrons.
So now that you have read about why it is important to have a website for your restaurant, it it time to think about how to take the next step.
As I mentioned in my last post, the first thing that I did, and honestly it was (I am not just saying this because this is a sponsored post) was go to GoDaddy to start my site. I had the experience in webdesign and blogging to make this step not that difficult to do. I did not have to pay anyone to do it for me.
The good news is that since I started my GoDaddy site, GoDaddy has made it even easier for restaurant owners to get their web presence.
Luckily, GoDaddy understands that restaurant operators are not necessarily webmasters or bloggers. We all know that restaurant operators are people who want a professional looking online presence without having to stress about getting one.
That is why GoDaddy GoCentral is the perfect solution for restaurant owners.
Take a look at my other post to see just how easy it is to get started. I promise, it is a painless process that even my mother could do (if she were still around).
GoDaddy GoCentral can help you:
- Build a great restaurant website in under an hour from any device, no technical experience required.
- Easily create and update menus, add beautiful photo galleries, and accept online orders and reservations.
- GoDaddy GoCentral is the perfect solution for any foodie (like me!) who wants to turn their passion or business idea into a reality
Are you ready to get started with The Five Things That Every Restaurant Needs to Have on Their Website?
You can try GoDaddy GoCentral for free right now.
I was selected for this opportunity as a member of CLEVER and the content and opinions expressed here are all my own.